Founded by Aanchal Rai in 2019, WorkinGrl, is a design solution studio based out of New Delhi that works towards creating and curating tailor-made content for brands across all spectrums of fashion and lifestyle. From conceptualising the narrative to planning and execution, WorkinGrl and her gang aims to build a brand’s identity and amp up their social media presence through stunning visuals and impactful writing.

MATERIAL MEMORY

Without memory one could not hold onto an image. Without matter, image could not be embodied.

Craft touches that hidden memory, through the very matter which is the craft piece, such co-relation can be drawn to the techniques of ajrakh block printing which have been passed down through generations as memory…of process, of creation, and of the craft.