SOCIAL MEDIA MANAGEMENT

Building brand identity through aspirational and inspirational content on  social media channels. This includes layout designs, brand language, graphic design, copywriting as well as developing strategies for marketing.

Layouts & Graphics

  • Identifying the brand persona and translating that through social media channels has become imperative in today's world. We start with an analysis of the brand- is it minimal? Premium? Artisanal etc. This helps understand and plan the colour palette, look and feel in terms of visual balance and spacing.

  • Layouts also play an important role in helping the audience gauge the brand in one-go. A mix of visuals that give the consumer a snippet of what's in store and excites them to explore more.

  • Graphic design : Designing advertisements, content renewal, campaign launches, campaign graphics, videos and animated gifs to support the visual narrative of the brand.

CONTENT PLANNING

  • Social media involves timely and consistent management. It is our responsibility to think ahead, prepare social calendars and capitalise on current affairs by giving them our own spin. 

  • Content planning also involves understanding how to communicate with the audience- how many posts a day? which days are working better? what kind of content works better?

  • Collaborating with the client on fresh ideas and perspectives to create original and interesting content. 

  • We're always coming up with new ways to interact with the audience! Be it for posts or stories.

  • For us, quality over quantity- always.

COPYWRITING

  • They say pen is mightier than the sword and we truly believe so. Copywriting goes a long way in communicating a brand's identity and supporting its narrative.

  • It helps educate the audience about their products and their features. Copywrting also helps create a direct connection with the audience. 

  • Our in-house team of content writers work round the clock to be able to produce quality content, tailor made to your needs.