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FOLK SONG: MATERIAL MEMORY
Without memory, one could not hold onto an image. Without matter, the image could not be embodied.
Craft touches that hidden memory, through the very matter which is the craft piece, such co-relation can be drawn to the techniques of ajrakh block printing which have been passed down through generations as memory…of process, of creation, and of the craft.
Client @folksongstories by @wforwoman
Production/ styling/ direction by @studio.workingrl
Shot by @gorkeypatwal
Video by @pixelteek
Models @srish.y @shivikabhandari @laaxmi
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