FOLK SONG: MATERIAL MEMORY

Without memory, one could not hold onto an image. Without matter, the image could not be embodied.
 

Craft touches that hidden memory, through the very matter which is the craft piece, such co-relation can be drawn to the techniques of ajrakh block printing which have been passed down through generations as memory…of process, of creation, and of the craft.

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Client  @folksongstories by @wforwoman

Production/ styling/ direction by @studio.workingrl
Shot by @gorkeypatwal

Video by @pixelteek

Models  @srish.y  @shivikabhandari  @laaxmi
MUA @pan.tease