ANDAMEN: RETRO

The 90s were a simpler time - footloose and fancy free. 

Retro takes a ticket right back to the quintessential 90’s cool kid in India - seated at his study table, surrounded by video games, Walkman, books, etc. Drenched in nostalgia, the campaign is a fun throwback everybody reminisces about and most importantly, evokes a mood while showcasing the Retro - inspired collection. The glitches, pixelation and the vibrant colours all tie together seamlessly to achieve this natural and integrated interaction.